Clik here to view.
Tag Management – Freeing Marketers, Unburdening IT, and Simplifying Digital...
An interview with Ali Behnam, CEO of Tealium, a pioneer in the enterprise tag management industry. Still in its infancy, the tag management industry is already transforming how marketers manage data...
View ArticleClik here to view.
Why We Invested in Anametrix: TVC’s Steve Hamerslag Discusses Why Analytics...
Earlier this month, Anametrix announced $4.4 million in Series A round funding from TVC Capital, a San Diego-based growth equity fund with a strong operational perspective. What’s prompted the funding...
View ArticleClik here to view.
Happy Halloween: The Scariest Marketing ROI Statistics
Forget ghosts, goblins and the zombie apocalypse this Halloween… Nothing is scaring Anametrix more than recent survey results illustrating how hard it is for CMOs and marketers to demonstrate ROI on...
View ArticleClik here to view.
Moving Beyond Reporting: Predictive Analytics Takes Center Stage at the DAA...
Marketers Shift from Reporting the Past to Predicting What’s Next On Nov. 7 more than 350 marketers gathered in Seattle for the Digital Analytics Assn. (DAA) Symposium. The topic, “Predictive...
View ArticleClik here to view.
Data Scientist Wins Big in 2012 Election
Predictive Analytics Superstar Nate Silver Celebrates Flawless Track Record “President Obama may have been the big winner this week, but coming in a close second: New York Times blogger, statistician...
View ArticleClik here to view.
10 Holiday Shopping Predictions for 2012
It’s Thanksgiving week, and that means Black Friday, Cyber Monday and the holiday shopping season are here! Anametrix knows how critical predictive analytics are to marketers this season, so we wanted...
View ArticleClik here to view.
Data Scientist Tim Zue Helps the Boston Red Sox Make Smart Business Decisions...
Tim Zue grew up a passionate Boston Red Sox baseball fan, and today he’s an MIT graduate, data scientist and executive helping that same sports franchise make smart business decisions using analytics....
View ArticleClik here to view.
Data Scientist Tim Zue Helps the Boston Red Sox Make Smart Business Decisions...
In Part II of this blog interview, Tim Zue, Director of Business Development for the Red Sox baseball franchise, continues his conversation with Anametrix CMO Pelin Thorogood. They explore how data...
View ArticleClik here to view.
Cornell Enterprise: Metrics-Driven Marketing Meets the Multichannel Challenge
Cornell Enterprise magazine this month published an article by Anametrix CMO Pelin Thorogood in which she explores how Metrics-Driven Marketing Meets the Multichannel Challenge. Pelin earned...
View ArticleClik here to view.
Multichannel Campaigns Dominate Marketing Trends This Holiday
Anametrix hopes your holidays were as happy as ours! Marketing-campaign results for this season are just starting to roll in, but we noted several multichannel trends that emerged last week. Here are...
View ArticleClik here to view.
IHG Combines Marketing Strategy and Digital Analytics to Support Nine Brands...
InterContinental Hotels Group (IHG) – a global organization with nine hotel brands – leverages digital analytics to improve guest experience, increase marketing ROI and support a multichannel approach...
View ArticleClik here to view.
IHG Combines Marketing Strategy and Digital Analytics to Support Nine Brands...
In Part II of this blog interview with Manish Shah, Director of Marketing Strategy & Analytics for InterContinental Hotels Group (IHG), Manish and Anametrix CEO Pelin Thorogood continue their...
View ArticleClik here to view.
3 Steps to Actionable Insights From Customer Data – Webinar Explores How...
Senior analyst Rob Brosnan with Forrester Research, Inc. joined Anametrix CEO Pelin Thorogood as a guest speaker this week for a stimulating webinar exploring issues vital to marketing teams...
View ArticleClik here to view.
New Anametrix VP of Client Success Challenges “Analysis Paralysis” in the...
We are thrilled Olivier Silvestre has joined Anametrix as VP of client success. Like many members of the Anametrix team, his marketing analytics career began at web-analytics pioneer WebSideStory,...
View ArticleClik here to view.
Marketing-Analytics Automation and Mobile Hit Big in 2013, Says New Anametrix...
Anametrix is delighted to welcome Noran El-Shinnawy as senior product marketing manager. Named one of the top 20 most influential PPC experts, she is a columnist for Search Engine Watch and regularly...
View ArticleClik here to view.
Dozens of Marketing Pros Joined Constellation Group for Anametrix #AnalyticsChat
Constellation Group’s Ray Wang (@rwang0), CEO and principal analyst, and Gavin Heaton (@ServantofChaos), VP and principal analyst, convened on Twitter Feb. 20 to discuss Anametrix’s most pressing...
View ArticleClik here to view.
eTail West News: What Anametrix Mobile App Means to You
We had a great time at Table #720 at eTail West 2013 this week, where we were demonstrating the newly released Anametrix Mobile App for iOS, Android and BlackBerry. With the App, publishers and Global...
View ArticleClik here to view.
Win Bestseller #ThinkLikeZuck in Anametrix Contest
Here’s your chance to win a copy of Ekaterina Walter’s Wall Street Journal bestseller Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg. Here’s how....
View ArticleClik here to view.
Ekaterina Walter, Author of Bestseller Think Like Zuck, Shares Insights into...
Anametrix CEO Pelin Thorogood meets with Ekaterina Walter, a social media innovator and strategist at Intel during the past four years, to talk about her Wall Street Journal bestseller and the impact...
View ArticleClik here to view.
Ekaterina Walter, Bestselling Author of “Think Like Zuck,” Speaks Out on...
In part II of this blog, Anametrix CEO Pelin Thorogood continues her conversation with Ekaterina Walter, a social media innovator and strategist at Intel. Ekaterina’s book – Think Like Zuck: The Five...
View Article
/fit-in/580x348/filters:format(webp)/english-betterindia/media/media_files/2026/09/17/balaghat-4-2026-09-17-19-01-31.png)
