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Jay Baer Talks Social Media Misconceptions, the Power of Now and Youtility
Last week we announced Convince & Convert founder Jay Baer had joined the Anametrix Advisory Board alongside Huw Griffiths, Jim Sterne and Eric Otterson. Beyond his work at social media and content...
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U-T San Diego Defies Downturn in Publishing Sector Using Anametrix Big Data...
Some companies have become groundbreaking innovators in using big data to drive business results. One such company is U-T San Diego (Union-Tribune), which uses the Anametrix marketing analytics...
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What Every Marketer Needs to Know About Data Science
This week our motorcycle-riding data scientist, Wils Corrigan, Ph.D., returns to share what marketers need to know about data science. While the Anametrix platform automates tasks assigned to data...
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Retailers Struggle With Multichannel Marketing Priorities; Social and Mobile...
In RSR Research’s Omni-Channel 2012: Cross-Channel Comes of Age study, all retailers interviewed agreed on one issue: the customer experience should be consolidated across all marketing channels for a...
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IRCE News: What Anametrix Social Analytics Means for You
What’s the true impact of social media on buyers? Where does social media fit in the marketing mix and investments? These are among questions on the minds of retailers converging in Chicago for the...
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Data Is “Secret Sauce” to Meeting Rising Customer Expectations
Customers are voting with their wallets, and there is a growing gap between their expectations and businesses’ focus in their planning and product relevance. What’s the answer? Data is the “secret...
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Marketing Analytics Drives the “New Four Ps”
Rand Schulman, founding partner of Efectyv, is a marketing executive and thought leader in online marketing and new media, having served as CMO at WebSideStory (Omniture/Adobe), founder and CEO of...
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New Marketing “Four P’s:” Purpose and Platform Prove Key to Multichannel Success
In Part 2 of a guest blog post for Anametrix Data Alchemy, Rand Schulman, marketing executive and thought leader in online marketing and new media, concludes an insightful narrative on the New...
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“Marketing Technologist” Role Debuts at DM News Marketing & Tech Partnership...
The day of the data scientist is so 2012, or so Gartner Research VP Laura McLellan and others at Direct Marketing News’ Marketing & Tech Partnership Summit would have us believe. Instead we are...
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Gartner Draws Digital Marketing Transit Map to Illustrate Complex Landscape
Gartner is at the forefront of helping marketers understand the digital marketing landscape and the value of data-driven marketing. The analyst firm estimates that digital marketing accounts for 25...
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