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Anametrix Announces Winners to “Think Like Zuck” Contest!
It’s official! We have the winners of the Anametrix Think Like Zuck contest. Contestants tweeted their nominations for people they believe Think Like Zuck, Facebook’s founder. The top tweets receive a...
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Social, Silos and Strategies: A Q&A with Red Door Interactive’s Founder
Red Door Interactive established its roots in the dot-com era and has ranked on the Inc. 5000 list of the nation’s fastest-growing private companies seven years running. Anametrix CEO Pelin Thorogood...
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Big Data, Big Buzz. Red Door Interactive’s Founder on Data-Driven Marketing:...
In Part II of this blog, Anametrix CEO Pelin Thorogood speaks with Reid Carr, president and CEO of Red Door Interactive, about data-driven marketing and what he sees for the future, particularly with...
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The Dawn of Convergence Analytics
Noran El-Shinnawy, senior product marketing manager at Anametrix, is in the Big Apple this week attending SES New York, one of the premier events for online professionals seeking new skills and time to...
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Bringing Together Paid, Owned and Earned Media
Noran El-Shinnawy, senior product marketing manager at Anametrix, is blogging this week from SES New York, as well as moderating sessions at the event as an expert in digital media. She led two Meet...
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Data Speaks to the Business: An Interview with Symantec’s Director of...
Ryan Swan is director of business analytics at Symantec, a Fortune 500 software company and long-time bellwether in security. In this two-part Data Alchemy blog, Ryan talks with Anametrix CEO Pelin...
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Symantec Analytics Exec Forecasts Future of Data Science and Multichannel...
In Part II of this blog, Anametrix CEO Pelin Thorogood talks with Ryan Swan, director of business analytics at Symantec, one of the world’s largest software companies. Here they explore the future of...
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Meet Anametrix’s Motorcycle-Riding Data Scientist, Wils Corrigan
We are excited to announce Wils Corrigan, Ph.D., has joined Anametrix as director of data science. Most recently, Wils worked as a senior data scientist at Geoscape International, where he created...
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eMetrics Summit News: What Anametrix Collaboration Means to You
We had a great time at the eMetrics Summit in San Francisco this week where we announced Anametrix Collaboration and demoed it to wide interest at our booth. As Anametrix CEO Pelin Thorogood said at...
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Friday Favorites: Illuminating Infographics on Big Data
The Anametrix marketing analytics platform exists to find pictures of insight within your Big Data. So it’s probably no surprise that we love pictures that illustrate new truths about Big Data. Here...
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Jay Baer Talks Social Media Misconceptions, the Power of Now and Youtility
Last week we announced Convince & Convert founder Jay Baer had joined the Anametrix Advisory Board alongside Huw Griffiths, Jim Sterne and Eric Otterson. Beyond his work at social media and content...
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U-T San Diego Defies Downturn in Publishing Sector Using Anametrix Big Data...
Some companies have become groundbreaking innovators in using big data to drive business results. One such company is U-T San Diego (Union-Tribune), which uses the Anametrix marketing analytics...
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What Every Marketer Needs to Know About Data Science
This week our motorcycle-riding data scientist, Wils Corrigan, Ph.D., returns to share what marketers need to know about data science. While the Anametrix platform automates tasks assigned to data...
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Retailers Struggle With Multichannel Marketing Priorities; Social and Mobile...
In RSR Research’s Omni-Channel 2012: Cross-Channel Comes of Age study, all retailers interviewed agreed on one issue: the customer experience should be consolidated across all marketing channels for a...
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IRCE News: What Anametrix Social Analytics Means for You
What’s the true impact of social media on buyers? Where does social media fit in the marketing mix and investments? These are among questions on the minds of retailers converging in Chicago for the...
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Data Is “Secret Sauce” to Meeting Rising Customer Expectations
Customers are voting with their wallets, and there is a growing gap between their expectations and businesses’ focus in their planning and product relevance. What’s the answer? Data is the “secret...
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Marketing Analytics Drives the “New Four Ps”
Rand Schulman, founding partner of Efectyv, is a marketing executive and thought leader in online marketing and new media, having served as CMO at WebSideStory (Omniture/Adobe), founder and CEO of...
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New Marketing “Four P’s:” Purpose and Platform Prove Key to Multichannel Success
In Part 2 of a guest blog post for Anametrix Data Alchemy, Rand Schulman, marketing executive and thought leader in online marketing and new media, concludes an insightful narrative on the New...
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“Marketing Technologist” Role Debuts at DM News Marketing & Tech Partnership...
The day of the data scientist is so 2012, or so Gartner Research VP Laura McLellan and others at Direct Marketing News’ Marketing & Tech Partnership Summit would have us believe. Instead we are...
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Gartner Draws Digital Marketing Transit Map to Illustrate Complex Landscape
Gartner is at the forefront of helping marketers understand the digital marketing landscape and the value of data-driven marketing. The analyst firm estimates that digital marketing accounts for 25...
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