We had a great time at the eMetrics Summit in San Francisco this week where we announced Anametrix Collaboration and demoed it to wide interest at our booth. As Anametrix CEO Pelin Thorogood said at the launch of the new feature, “Analyzing the right data, collaborating with the right people and acting at the right time facilitates a world of connected and informed decisions that enable meaningful actionability – and can revolutionize how business is conducted.”
Available immediately to clients, Anametrix Collaboration enables teams of users to deliver right-time marketing, which improves campaign effectiveness, lowers customer acquisition costs, expands customer lifetime value and drives business revenue. Converging data, people and processes into one robust platform creates a truly social business, empowering employees with capabilities that allow them to connect, communicate and share information in a more productive and collaborative fashion.
Social business was a hot topic – both at the show and during meetings Pelin Thorogood had with industry luminaries like Constellation Group’s Ray Wang and Convince & Convert’s Jay Baer. Ray sees internal team-collaboration tools as fundamentally shifting the way businesses operate. From what’s he’s seen, companies tend to have more success adopting these platforms when they’re built directly into the software applications that teams are using. Anametrix is delivering this capability natively in its marketing analytics platform. Stay tuned for more thought leadership from Ray – we’ll be announcing a webinar with him soon on our events page!
Jay had this advice for marketers to reap the benefits of social business: “The problem with most data collection and KPIs isn’t the numbers, it’s that marketers tend to hide and protect them like nuclear launch codes. If you want your company to improve, metrics need to be socialized and spread like a numerical dandelion. Anametrix Collaboration makes this process simple, and the results are compelling.”
Anametrix Collaboration enables clients to:
- Share Anametrix report and dashboard findings and insights among teams and enable feedback and action.
- Define and control collaboration circles before broader distribution.
- Keep all interactions on findings or questions entirely within the analytics platform environment.
- Present teammates with the most helpful insights by voting on comment relevancy.
- Elicit new report recommendations within the native analytics environment.
- Receive proactive notifications on reports and insights that your teammates believe will be relevant for you.
Among the many clients considering using Anametrix Collaboration are HP Snapfish and U-T San Diego, both of which delivered presentations at the eMetrics Summit. Mario Pacini, General Manager and CMO, Snapfish Americas, shared how the company leverages chat to minimize email overhead, close sales and – by using the customer chat data within the Anametrix platform – increase customer retention and loyalty. Joseph Gordon, Director of Research at Top 25 news outlet U-T San Diego, shared how he has used Anametrix to connect all the data he can get his hands on to help grow readership, inform advertisers and support the editorial and sales teams. Leveraging circulation analytics, niche product development, CRM systems, survey analysis, GIS and spatial analytics, database profiling and audience segmentation, Joseph has enabled the news outlet to thrive in today’s challenging publishing climate. Look for the video footage on our SlideShare channel soon.
Special thanks to all of you who visited us at eMetrics! If you’re near Chicago, be sure to see us at the Social Media Strategies Summit Apr. 23-24. Or contact us to see a demo of Anametrix Collaboration.
